Jessika Martinez is the Chicana powerhouse behind two successful Latino-owned/operated entrepreneurial businesses: AMStylebrand.com and AMStyleEvents.com in Southern California.
Born in Torrance, California, Martinez knew early that business was in her blood. She pursed classes in high school to learn about entrepreneurship. Driven by desire, Martinez earned a degree in a two-year course in Business Management from the University of Phoenix. “Hands-on experience is my greatest teacher. I learn continuously by reading about successful individuals and business practices. I admire Daymond John, entrepreneur/Shark Tank investor, who inspires and motivates me as he worked his way from the bottom to the top. He accomplished what I want for my family - to give them a better life.”
As the only child of working class parents, Martinez credits her father for teaching her about finances and good credit when he taught her to write checks as a young girl. “They were very traditional Mexican parents. My father worked as a security guard while mother stayed home.” Martinez passion for independence pushed her to work two jobs in high school. At fifteen, she contributed to the modest family budget. After high school, Martinez worked as an insurance agent for about 7 years.
Little did Martinez know life was directing her to a dream career. After marrying husband Anthony Martinez, this dynamic team tapped into both of their talents: talented artist and blossoming entrepreneur. Following their first successful airbrush event, she realized their business potential. Hard work, dedication, vision and exceptional talent, enabled this Latino Powerhouse Couple to form AMStyleEvents to promote exclusive art themed events and subsidery AMStyleBrand to sell custom designed clothing/products.
Martinez exceptional management abilities, plus a flair for creative expression, make juggling responsibilities and roles for both companies a success. Under her leadership, AM StyleEvents provides exclusive services to big corporate events and private events as well such as bar mitzvahs, bat mitzvahs, sweet sixteens, conventions, product launches, plus more. Their clientele rooster includes: UGG Australia, Nordstrom, Golden Globes, HBO Lounge, Nickelodeon Kids Sports, DSW, Converse and The Four Seasons Hotel. (Full client list available on website)
Martinez manages an incredible network of 20 plus (the biggest network of creative grind) talented air brush/ graffiti artists throughout Southern California to offer original hand-crafted (freestyle) custom airbrush on clothing and apparel, graffiti art on cell phone cases, artists canvas boards or graffiti walls. In this role, Martinez singlehandedly develops proposals, nurtures customer relations, plans event bookings, oversees finances, website design and maintenance while handling overall on-site event management that includes entertaining celebrity clients.
As co-owner of AMStyleBrand, with husband Anthony Martinez she develops client sales and ensures start-to-finish orders. “We provide custom air brush artistry onsite, along with our exclusive original customized designs for latino themed clothing lines, sneakers, fedoras, snap backs, logo design, air brushed murals and art work.” A bulk of client requests come from airbrush automotive projects, big murals or wholesale order orders by start up and family own businesses - via satisfied customers!
Martinez’s five year plan includes adding to her talent pool to expand AMStyleEvents from California to Nueva York. Her sights are set on nurturing business relationships with local “Mom & Pop,” stores in across the country to expand AMStyleBrand clothing line with an end goal of mass production.
Martinez lives in Palmdale, California with husband/artist, Anthony Martinez and their two children. In addition to being a strong female entrepreneur, she is a true BossWoman, Loving Mother and Excellent Chicana RoleModel.